William Hill

William Hill Review

Britain's most iconic high-street bookmaker

Reviewed by Srini, former UK bookmaking industry · Updated 1 August 2026

★★★★★4.6/5
FootballHorse RacingGolfCricketBoxing
Visit William Hill ↗

Key Facts

Founded1934
Min. Deposit£10
Mobile App✓ iOS & Android
Our Rating4.6/5
Known forEnhanced Each Way
LicenceUK Gambling Commission

About William Hill

William Hill is one of the most recognised names in UK betting, with a heritage stretching back to 1934. Now fully online, Hill's offers strong horse racing markets, enhanced each-way terms, and a reliable platform backed by Caesars Entertainment.

✓ Pros

  • ✓Industry-leading horse racing coverage and each-way terms
  • ✓Long-established, highly trusted brand
  • ✓Price boosts and acca insurance promotions
  • ✓Great golf and boxing markets
  • ✓Live streaming of select events

✗ Cons

  • ✗App interface feels dated compared to newer rivals
  • ✗Football odds can lag behind Bet365 and Betfair
  • ✗Fewer in-play markets than top competitors

How competitive are William Hill’s odds?

Across the 20 Premier League matches William Hill is pricing right now, its median margin is 7.51% — 10th tightest of the 18 UK bookmakers in the same markets. It held the best available price on 13% of outcomes.

Measured live on Premier League match odds, the same market for every review so the rankings are comparable — a snapshot, not a season. Sample sizes are small and rankings move between rounds. Margin is how far a book's prices add up beyond a fair 100%; it is the bookmaker's built-in edge, not a prediction about any individual bet. Betting exchanges are excluded, and only bookmakers quoting the same set of outcomes are compared.

Current Odds on William Hill

Live events where William Hill is pricing, shown alongside the other UK bookmakers we compare.

Ipswich vs Liverpool
Fri 4 Sept, 20:00
If I bet
£
Ipswich
Draw
Liverpool
Sky Bet
9/2£27.507/2£22.501/2£7.50
Paddy Power
9/2£27.507/2£22.501/2£7.50
William Hill
4/1£25.0018/5£23.001/2£7.50
Unibet
9/2£27.5015/4£23.7513/25£7.60
Ladbrokes
19/5£24.0017/5£22.00BEST8/15£7.65
Coral
19/5£24.0017/5£22.00BEST8/15£7.65
Bet Victor
19/4£28.7518/5£23.001/2£7.50
888sport
4/1£25.0018/5£23.001/2£7.50
BoyleSports
4/1£25.007/2£22.50BEST8/15£7.65
Betway
17/4£26.2515/4£23.751/2£7.50
LeoVegas
17/4£26.2537/10£23.5013/25£7.60
Betfred
BEST5/1£30.0018/5£23.001/2£7.50
BFS
9/2£27.5015/4£23.75BEST8/15£7.65
Casumo
24/5£29.00BEST39/10£24.5012/25£7.40
Grosvenor
9/2£27.507/2£22.501/2£7.50
LiveScore Bet
9/2£27.5018/5£23.0043/100£7.15
Virgin Bet
23/5£28.0037/10£23.5023/50£7.30
Betano
19/4£28.7518/5£23.001/2£7.50
18 bookmakers
Newcastle vs Bournemouth
Sat 5 Sept, 12:30
If I bet
£
Newcastle
Draw
Bournemouth
Sky Bet
21/20£10.255/2£17.5023/10£16.50
Paddy Power
21/20£10.2513/5£18.0023/10£16.50
William Hill
11/10£10.5013/5£18.0011/5£16.00
Unibet
23/20£10.7513/5£18.0023/10£16.50
Ladbrokes
11/10£10.5013/5£18.002/1£15.00
Coral
11/10£10.5013/5£18.002/1£15.00
Bet Victor
11/10£10.50BEST14/5£19.0011/5£16.00
888sport
11/10£10.505/2£17.5011/5£16.00
BoyleSports
11/10£10.5013/5£18.0023/10£16.50
Betway
21/20£10.2513/5£18.0011/5£16.00
LeoVegas
23/20£10.7513/5£18.0043/20£15.75
Betfred
23/20£10.7511/4£18.7521/10£15.50
BFS
11/10£10.5027/10£18.50BEST12/5£17.00
Casumo
BEST29/25£10.8027/10£18.5043/20£15.75
Grosvenor
BEST29/25£10.8027/10£18.5043/20£15.75
LiveScore Bet
11/10£10.5051/20£17.752/1£15.00
Virgin Bet
11/10£10.5051/20£17.752/1£15.00
Betano
11/10£10.50BEST14/5£19.0011/5£16.00
18 bookmakers
Brentford vs Sunderland
Sat 5 Sept, 15:00
If I bet
£
Brentford
Draw
Sunderland
Sky Bet
8/13£8.1014/5£19.0017/4£26.25
Paddy Power
8/13£8.1014/5£19.00BEST9/2£27.50
William Hill
13/20£8.2514/5£19.004/1£25.00
Unibet
13/20£8.2529/10£19.5017/4£26.25
Ladbrokes
4/7£7.8514/5£19.004/1£25.00
Coral
4/7£7.8514/5£19.004/1£25.00
Bet Victor
61/100£8.05BEST3/1£20.0017/4£26.25
888sport
13/20£8.2514/5£19.004/1£25.00
BoyleSports
8/13£8.1014/5£19.004/1£25.00
Betway
13/20£8.2514/5£19.004/1£25.00
LeoVegas
16/25£8.2029/10£19.5021/5£26.00
Betfred
8/13£8.10BEST3/1£20.00BEST9/2£27.50
BFS
13/20£8.2529/10£19.50BEST9/2£27.50
Casumo
BEST4/6£8.3511/4£18.7543/10£26.50
Grosvenor
BEST4/6£8.3511/4£18.7543/10£26.50
LiveScore Bet
63/100£8.1551/20£17.754/1£25.00
Virgin Bet
16/25£8.2051/20£17.754/1£25.00
Betano
61/100£8.05BEST3/1£20.0017/4£26.25
18 bookmakers
Brighton vs Leeds
Sat 5 Sept, 15:00
If I bet
£
Brighton
Draw
Leeds
Sky Bet
19/20£9.7512/5£17.0011/4£18.75
Paddy Power
19/20£9.755/2£17.5011/4£18.75
William Hill
19/20£9.7512/5£17.0027/10£18.50
Unibet
BEST1/1£10.005/2£17.5014/5£19.00
Ladbrokes
19/20£9.7512/5£17.0013/5£18.00
Coral
19/20£9.7512/5£17.0013/5£18.00
Bet Victor
19/20£9.75BEST13/5£18.0011/4£18.75
888sport
19/20£9.7512/5£17.0027/10£18.50
BoyleSports
10/11£9.555/2£17.5011/4£18.75
Betway
19/20£9.755/2£17.505/2£17.50
LeoVegas
19/20£9.755/2£17.5014/5£19.00
Betfred
19/20£9.75BEST13/5£18.0011/4£18.75
BFS
19/20£9.755/2£17.5029/10£19.50
Casumo
23/25£9.6049/20£17.25BEST31/10£20.50
Grosvenor
23/25£9.6049/20£17.25BEST31/10£20.50
LiveScore Bet
87/100£9.3523/10£16.5059/20£19.75
Virgin Bet
87/100£9.3523/10£16.5059/20£19.75
Betano
19/20£9.75BEST13/5£18.0011/4£18.75
18 bookmakers
Man City vs Coventry
Sat 5 Sept, 15:00
If I bet
£
Man City
Draw
Coventry
Sky Bet
1/7£5.7013/2£37.5012/1£65.00
Paddy Power
1/7£5.707/1£40.0014/1£75.00
William Hill
BEST2/11£5.9013/2£37.5012/1£65.00
Unibet
1/6£5.8513/2£37.5013/1£70.00
Ladbrokes
BEST2/11£5.906/1£35.0010/1£55.00
Coral
BEST2/11£5.906/1£35.0010/1£55.00
Bet Victor
3/20£5.757/1£40.0014/1£75.00
888sport
BEST2/11£5.906/1£35.0012/1£65.00
BoyleSports
1/6£5.8513/2£37.5014/1£75.00
Betway
1/6£5.857/1£40.0012/1£65.00
LeoVegas
BEST2/11£5.9013/2£37.5011/1£60.00
Betfred
1/6£5.8513/2£37.5014/1£75.00
BFS
3/20£5.75BEST15/2£42.50BEST15/1£80.00
Casumo
3/20£5.75BEST15/2£42.50BEST15/1£80.00
Grosvenor
3/20£5.75BEST15/2£42.50BEST15/1£80.00
LiveScore Bet
2/15£5.657/1£40.0014/1£75.00
Virgin Bet
2/15£5.657/1£40.0014/1£75.00
Betano
3/20£5.757/1£40.0014/1£75.00
18 bookmakers
Fulham vs Crystal Palace
Sat 5 Sept, 15:00
If I bet
£
Fulham
Draw
Crystal Palace
Sky Bet
5/4£11.259/4£16.2521/10£15.50
Paddy Power
5/4£11.2523/10£16.5021/10£15.50
William Hill
5/4£11.2523/10£16.502/1£15.00
Unibet
BEST27/20£11.7523/10£16.5021/10£15.50
Ladbrokes
5/4£11.2511/5£16.002/1£15.00
Coral
5/4£11.2511/5£16.002/1£15.00
Bet Victor
13/10£11.50BEST5/2£17.502/1£15.00
888sport
5/4£11.2523/10£16.502/1£15.00
BoyleSports
5/4£11.2523/10£16.502/1£15.00
Betway
5/4£11.2523/10£16.502/1£15.00
LeoVegas
13/10£11.5047/20£16.7541/20£15.25
Betfred
13/10£11.50BEST5/2£17.502/1£15.00
BFS
13/10£11.5012/5£17.00BEST11/5£16.00
Casumo
33/25£11.6012/5£17.0021/10£15.50
Grosvenor
33/25£11.6012/5£17.0021/10£15.50
LiveScore Bet
5/4£11.259/4£16.252/1£15.00
Virgin Bet
5/4£11.259/4£16.252/1£15.00
Betano
13/10£11.50BEST5/2£17.502/1£15.00
18 bookmakers
View all live odds →

William Hill — FAQs

Is William Hill a safe bookmaker?+

Yes. William Hill is licenced by the UKGC and is part of the Caesars Entertainment group, one of the world's largest gambling companies.

Does William Hill offer enhanced each-way bets?+

Yes — William Hill regularly offers enhanced each-way terms on major horse racing festivals, paying extra places beyond the standard number.

Does William Hill have the best odds?+

Not on everything — no bookmaker does. Across the 20 Premier League matches William Hill is pricing right now, it held the best available price on 13% of outcomes, with a median margin of 7.51% — 10th tightest of the 18 UK bookmakers compared. That is why comparing per bet beats loyalty to one account.

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See how William Hill ranks in our best UK betting sites list, or learn how to always get the best price.

See how William Hill compares: vs Bet365 · vs Ladbrokes · vs Betfred · vs 888sport

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