Betfred

Betfred Review

The Bonus King — a Salford institution since 1967

Reviewed by Srini, former UK bookmaking industry · Updated 1 August 2026

★★★★★4.1/5
FootballHorse RacingGolfDarts
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Key Facts

Founded1967
Min. Deposit£10
Mobile App✓ iOS & Android
Our Rating4.1/5
Known forBonus King Promotions
LicenceUK Gambling Commission

About Betfred

Betfred was founded by brothers Fred and Peter Done in 1967 and grew from a single Salford shop into one of the UK's biggest independent bookmakers. Known as "The Bonus King" for its promotion-heavy approach, Betfred offers strong racing coverage, frequent bonus payouts on winning bets, and one of the largest retail estates in Britain.

✓ Pros

  • ✓Frequent bonus promotions — Double Delight, extra winnings on specials
  • ✓Strong horse racing coverage with extra-place offers
  • ✓Large UK shop network for cash betting
  • ✓Good range of football price boosts
  • ✓Long-established, family-owned British bookmaker

✗ Cons

  • ✗Website and app feel busier than modern rivals
  • ✗Base odds can trail the sharpest prices without the bonuses
  • ✗Promotion terms take careful reading

How competitive are Betfred’s odds?

Across the 19 Premier League matches Betfred is pricing right now, its median margin is 5.54% — 3rd tightest of the 18 UK bookmakers in the same markets. It held the best available price on 42% of outcomes.

Measured live on Premier League match odds, the same market for every review so the rankings are comparable — a snapshot, not a season. Sample sizes are small and rankings move between rounds. Margin is how far a book's prices add up beyond a fair 100%; it is the bookmaker's built-in edge, not a prediction about any individual bet. Betting exchanges are excluded, and only bookmakers quoting the same set of outcomes are compared.

Current Odds on Betfred

Live events where Betfred is pricing, shown alongside the other UK bookmakers we compare.

Ipswich vs Liverpool
Today 20:00
If I bet
£
Ipswich
Draw
Liverpool
Sky Bet
9/2£27.5015/4£23.751/2£7.50
Paddy Power
9/2£27.507/2£22.501/2£7.50
William Hill
9/2£27.507/2£22.501/2£7.50
Unibet
9/2£27.5015/4£23.75BEST27/50£7.70
Ladbrokes
19/5£24.0018/5£23.001/2£7.50
Coral
19/5£24.0018/5£23.001/2£7.50
Bet Victor
19/4£28.7515/4£23.751/2£7.50
888sport
4/1£25.0017/5£22.001/2£7.50
BoyleSports
9/2£27.507/2£22.501/2£7.50
Betway
9/2£27.507/2£22.501/2£7.50
LeoVegas
21/5£26.0037/10£23.508/15£7.65
Betfred
9/2£27.50BEST4/1£25.001/2£7.50
BFS
9/2£27.5015/4£23.751/2£7.50
Casumo
23/5£28.0019/5£24.0051/100£7.55
Grosvenor
BEST24/5£29.007/2£22.501/2£7.50
LiveScore Bet
22/5£27.0018/5£23.001/2£7.50
Virgin Bet
43/10£26.5018/5£23.0049/100£7.45
Betano
19/4£28.7515/4£23.751/2£7.50
18 bookmakers
Newcastle vs Bournemouth
Sat 5 Sept, 12:30
If I bet
£
Newcastle
Draw
Bournemouth
Sky Bet
21/20£10.2513/5£18.0023/10£16.50
Paddy Power
21/20£10.255/2£17.5023/10£16.50
William Hill
11/10£10.5013/5£18.0011/5£16.00
Unibet
BEST23/20£10.7527/10£18.5023/10£16.50
Ladbrokes
11/10£10.5013/5£18.002/1£15.00
Coral
11/10£10.5013/5£18.002/1£15.00
Bet Victor
11/10£10.50BEST11/4£18.7511/5£16.00
888sport
11/10£10.505/2£17.5011/5£16.00
BoyleSports
11/10£10.5013/5£18.0023/10£16.50
Betway
21/20£10.2513/5£18.009/4£16.25
LeoVegas
BEST23/20£10.7553/20£18.2543/20£15.75
Betfred
BEST23/20£10.75BEST11/4£18.7521/10£15.50
BFS
11/10£10.5013/5£18.00BEST12/5£17.00
Casumo
11/10£10.5053/20£18.259/4£16.25
Grosvenor
11/10£10.5053/20£18.259/4£16.25
LiveScore Bet
51/50£10.105/2£17.5043/20£15.75
Virgin Bet
51/50£10.105/2£17.5043/20£15.75
Betano
11/10£10.50BEST11/4£18.7511/5£16.00
18 bookmakers
Brentford vs Sunderland
Sat 5 Sept, 15:00
If I bet
£
Brentford
Draw
Sunderland
Sky Bet
8/13£8.1014/5£19.0017/4£26.25
Paddy Power
8/13£8.1014/5£19.00BEST9/2£27.50
William Hill
13/20£8.2514/5£19.004/1£25.00
Unibet
13/20£8.2529/10£19.5017/4£26.25
Ladbrokes
3/5£8.0014/5£19.004/1£25.00
Coral
3/5£8.0014/5£19.004/1£25.00
Bet Victor
61/100£8.05BEST3/1£20.0017/4£26.25
888sport
13/20£8.2514/5£19.004/1£25.00
BoyleSports
8/13£8.1014/5£19.004/1£25.00
Betway
61/100£8.0514/5£19.004/1£25.00
LeoVegas
16/25£8.2029/10£19.5021/5£26.00
Betfred
8/13£8.10BEST3/1£20.00BEST9/2£27.50
BFS
13/20£8.2529/10£19.50BEST9/2£27.50
Casumo
BEST33/50£8.3014/5£19.00BEST9/2£27.50
Grosvenor
BEST33/50£8.3014/5£19.00BEST9/2£27.50
LiveScore Bet
61/100£8.0513/5£18.0041/10£25.50
Virgin Bet
8/13£8.1013/5£18.0041/10£25.50
Betano
61/100£8.05BEST3/1£20.0017/4£26.25
18 bookmakers
Brighton vs Leeds
Sat 5 Sept, 15:00
If I bet
£
Brighton
Draw
Leeds
Sky Bet
10/11£9.5513/5£18.0011/4£18.75
Paddy Power
10/11£9.5513/5£18.0014/5£19.00
William Hill
19/20£9.7512/5£17.0027/10£18.50
Unibet
19/20£9.7513/5£18.0014/5£19.00
Ladbrokes
10/11£9.555/2£17.5013/5£18.00
Coral
10/11£9.555/2£17.5013/5£18.00
Bet Victor
19/20£9.7513/5£18.0011/4£18.75
888sport
19/20£9.7512/5£17.0027/10£18.50
BoyleSports
19/20£9.755/2£17.5014/5£19.00
Betway
19/20£9.7513/5£18.0011/4£18.75
LeoVegas
19/20£9.7551/20£17.7511/4£18.75
Betfred
19/20£9.7513/5£18.0011/4£18.75
BFS
10/11£9.55BEST11/4£18.75BEST29/10£19.50
Casumo
BEST1/1£10.0012/5£17.00BEST29/10£19.50
Grosvenor
BEST1/1£10.0012/5£17.00BEST29/10£19.50
LiveScore Bet
19/20£9.7511/5£16.0011/4£18.75
Virgin Bet
19/20£9.7511/5£16.0011/4£18.75
Betano
19/20£9.7513/5£18.0011/4£18.75
18 bookmakers
Man City vs Coventry
Sat 5 Sept, 15:00
If I bet
£
Man City
Draw
Coventry
Sky Bet
1/7£5.7013/2£37.5012/1£65.00
Paddy Power
1/7£5.707/1£40.0014/1£75.00
William Hill
BEST2/11£5.9013/2£37.5011/1£60.00
Unibet
1/6£5.8513/2£37.5014/1£75.00
Ladbrokes
BEST2/11£5.906/1£35.0010/1£55.00
Coral
BEST2/11£5.906/1£35.0010/1£55.00
Bet Victor
1/7£5.707/1£40.00BEST16/1£85.00
888sport
BEST2/11£5.9013/2£37.5011/1£60.00
BoyleSports
1/6£5.8513/2£37.5014/1£75.00
Betway
1/6£5.85BEST15/2£42.5011/1£60.00
LeoVegas
BEST2/11£5.9013/2£37.5011/1£60.00
Betfred
1/6£5.8513/2£37.5014/1£75.00
BFS
3/20£5.75BEST15/2£42.5015/1£80.00
Casumo
4/25£5.80BEST15/2£42.5015/1£80.00
Grosvenor
4/25£5.80BEST15/2£42.5015/1£80.00
LiveScore Bet
1/7£5.707/1£40.0014/1£75.00
Virgin Bet
1/7£5.707/1£40.0014/1£75.00
Betano
1/7£5.707/1£40.00BEST16/1£85.00
18 bookmakers
Fulham vs Crystal Palace
Sat 5 Sept, 15:00
If I bet
£
Fulham
Draw
Crystal Palace
Sky Bet
5/4£11.259/4£16.2521/10£15.50
Paddy Power
5/4£11.2523/10£16.5021/10£15.50
William Hill
5/4£11.2523/10£16.502/1£15.00
Unibet
BEST27/20£11.7523/10£16.5021/10£15.50
Ladbrokes
6/5£11.0023/10£16.502/1£15.00
Coral
6/5£11.0023/10£16.502/1£15.00
Bet Victor
5/4£11.25BEST5/2£17.5021/10£15.50
888sport
5/4£11.2523/10£16.502/1£15.00
BoyleSports
13/10£11.5023/10£16.50BEST11/5£16.00
Betway
5/4£11.2512/5£17.0021/10£15.50
LeoVegas
13/10£11.5047/20£16.7541/20£15.25
Betfred
13/10£11.50BEST5/2£17.502/1£15.00
BFS
13/10£11.5012/5£17.00BEST11/5£16.00
Casumo
33/25£11.6012/5£17.0041/20£15.25
Grosvenor
33/25£11.6012/5£17.0041/20£15.25
LiveScore Bet
5/4£11.2523/10£16.5039/20£14.75
Virgin Bet
5/4£11.2523/10£16.5039/20£14.75
Betano
5/4£11.25BEST5/2£17.5021/10£15.50
18 bookmakers
View all live odds →

Betfred — FAQs

Why is Betfred called the Bonus King?+

Betfred built its reputation on paying out bonuses on top of winning bets — like Double Delight (double odds on a first goalscorer who scores twice). The nickname reflects its promotion-led style versus rivals who compete mainly on base price.

Is Betfred a safe bookmaker?+

Yes — Betfred is licensed by the UK Gambling Commission and has operated in the UK since 1967, with hundreds of high-street shops alongside its online business.

Does Betfred have the best odds?+

Not on everything — no bookmaker does. Across the 19 Premier League matches Betfred is pricing right now, it held the best available price on 42% of outcomes, with a median margin of 5.54% — 3rd tightest of the 18 UK bookmakers compared. That is why comparing per bet beats loyalty to one account.

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