Betano

Betano Review

The international challenger that arrived in 2024

Reviewed by Srini, former UK bookmaking industry · Updated 1 August 2026

★★★★★4.1/5
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Key Facts

Founded2024
Min. Deposit£10
Mobile App✓ iOS & Android
Our Rating4.1/5
Known forSuper Odds Boosts
LicenceUK Gambling Commission

About Betano

Betano is the flagship brand of Kaizen Gaming, a major international operator with leading positions in Brazil, Portugal and Greece. It entered the UK in 2024 in partnership with BV Group and has pushed hard with Super Odds boosts, a slick bet builder, and sponsorships including major football partnerships.

✓ Pros

  • ✓Aggressive Super Odds boosts as it builds UK market share
  • ✓Modern, fast app built on up-to-date technology
  • ✓Strong bet builder for same-game multiples
  • ✓Big international operator with major sponsorships
  • ✓Competitive football pricing in our daily comparisons

✗ Cons

  • ✗New to the UK — short local track record
  • ✗Racing coverage trails established British bookmakers
  • ✗Promotions calendar still maturing for UK customers

How competitive are Betano’s odds?

Across the 19 Premier League matches Betano is pricing right now, its median margin is 7.41% — 10th tightest of the 18 UK bookmakers in the same markets. It held the best available price on 18% of outcomes.

Measured live on Premier League match odds, the same market for every review so the rankings are comparable — a snapshot, not a season. Sample sizes are small and rankings move between rounds. Margin is how far a book's prices add up beyond a fair 100%; it is the bookmaker's built-in edge, not a prediction about any individual bet. Betting exchanges are excluded, and only bookmakers quoting the same set of outcomes are compared.

Current Odds on Betano

Live events where Betano is pricing, shown alongside the other UK bookmakers we compare.

Ipswich vs Liverpool
Today 20:00
If I bet
£
Ipswich
Draw
Liverpool
Sky Bet
9/2£27.50BEST4/1£25.004/9£7.20
Paddy Power
9/2£27.5015/4£23.751/2£7.50
William Hill
4/1£25.0018/5£23.001/2£7.50
Unibet
19/4£28.75BEST4/1£25.001/2£7.50
Ladbrokes
19/5£24.0018/5£23.001/2£7.50
Coral
19/5£24.0018/5£23.001/2£7.50
Bet Victor
19/4£28.7518/5£23.001/2£7.50
888sport
4/1£25.0018/5£23.001/2£7.50
BoyleSports
9/2£27.507/2£22.501/2£7.50
Betway
9/2£27.5015/4£23.751/2£7.50
LeoVegas
17/4£26.2537/10£23.50BEST13/25£7.60
Betfred
9/2£27.50BEST4/1£25.001/2£7.50
BFS
9/2£27.50BEST4/1£25.001/2£7.50
Casumo
23/5£28.0019/5£24.0051/100£7.55
Grosvenor
BEST24/5£29.007/2£22.501/2£7.50
LiveScore Bet
21/5£26.007/2£22.5023/50£7.30
Virgin Bet
43/10£26.5018/5£23.0049/100£7.45
Betano
19/4£28.7518/5£23.001/2£7.50
18 bookmakers
Newcastle vs Bournemouth
Sat 5 Sept, 12:30
If I bet
£
Newcastle
Draw
Bournemouth
Sky Bet
21/20£10.255/2£17.509/4£16.25
Paddy Power
21/20£10.255/2£17.5023/10£16.50
William Hill
11/10£10.5013/5£18.0011/5£16.00
Unibet
BEST23/20£10.7527/10£18.509/4£16.25
Ladbrokes
11/10£10.5013/5£18.002/1£15.00
Coral
11/10£10.5013/5£18.002/1£15.00
Bet Victor
11/10£10.50BEST11/4£18.7511/5£16.00
888sport
11/10£10.505/2£17.5011/5£16.00
BoyleSports
11/10£10.5013/5£18.0023/10£16.50
Betway
21/20£10.2513/5£18.009/4£16.25
LeoVegas
BEST23/20£10.7553/20£18.2543/20£15.75
Betfred
BEST23/20£10.75BEST11/4£18.7521/10£15.50
BFS
11/10£10.5013/5£18.00BEST12/5£17.00
Casumo
11/10£10.5053/20£18.259/4£16.25
Grosvenor
11/10£10.5053/20£18.259/4£16.25
LiveScore Bet
51/50£10.105/2£17.5043/20£15.75
Virgin Bet
51/50£10.105/2£17.5043/20£15.75
Betano
11/10£10.50BEST11/4£18.7511/5£16.00
18 bookmakers
Brentford vs Sunderland
Sat 5 Sept, 15:00
If I bet
£
Brentford
Draw
Sunderland
Sky Bet
8/13£8.1014/5£19.0017/4£26.25
Paddy Power
8/13£8.1014/5£19.00BEST9/2£27.50
William Hill
13/20£8.2514/5£19.004/1£25.00
Unibet
13/20£8.2529/10£19.5017/4£26.25
Ladbrokes
3/5£8.0014/5£19.004/1£25.00
Coral
3/5£8.0014/5£19.004/1£25.00
Bet Victor
61/100£8.05BEST3/1£20.0017/4£26.25
888sport
13/20£8.2514/5£19.004/1£25.00
BoyleSports
8/13£8.1014/5£19.004/1£25.00
Betway
61/100£8.0514/5£19.004/1£25.00
LeoVegas
16/25£8.2029/10£19.5021/5£26.00
Betfred
8/13£8.10BEST3/1£20.00BEST9/2£27.50
BFS
13/20£8.2529/10£19.50BEST9/2£27.50
Casumo
BEST4/6£8.3511/4£18.7522/5£27.00
Grosvenor
BEST4/6£8.3511/4£18.7522/5£27.00
LiveScore Bet
8/13£8.1013/5£18.0041/10£25.50
Virgin Bet
63/100£8.1513/5£18.0041/10£25.50
Betano
61/100£8.05BEST3/1£20.0017/4£26.25
18 bookmakers
Brighton vs Leeds
Sat 5 Sept, 15:00
If I bet
£
Brighton
Draw
Leeds
Sky Bet
19/20£9.7512/5£17.0011/4£18.75
Paddy Power
19/20£9.755/2£17.5011/4£18.75
William Hill
19/20£9.7512/5£17.0027/10£18.50
Unibet
19/20£9.75BEST13/5£18.00BEST29/10£19.50
Ladbrokes
10/11£9.555/2£17.5013/5£18.00
Coral
10/11£9.555/2£17.5013/5£18.00
Bet Victor
19/20£9.75BEST13/5£18.0014/5£19.00
888sport
19/20£9.7512/5£17.0027/10£18.50
BoyleSports
19/20£9.755/2£17.5014/5£19.00
Betway
19/20£9.75BEST13/5£18.0011/4£18.75
LeoVegas
19/20£9.7551/20£17.7514/5£19.00
Betfred
19/20£9.75BEST13/5£18.0011/4£18.75
BFS
19/20£9.755/2£17.50BEST29/10£19.50
Casumo
BEST97/100£9.8549/20£17.25BEST29/10£19.50
Grosvenor
BEST97/100£9.8549/20£17.25BEST29/10£19.50
LiveScore Bet
93/100£9.6523/10£16.5027/10£18.50
Virgin Bet
93/100£9.6523/10£16.5027/10£18.50
Betano
19/20£9.75BEST13/5£18.0014/5£19.00
18 bookmakers
Man City vs Coventry
Sat 5 Sept, 15:00
If I bet
£
Man City
Draw
Coventry
Sky Bet
1/7£5.7013/2£37.5012/1£65.00
Paddy Power
1/7£5.707/1£40.0014/1£75.00
William Hill
BEST2/11£5.9013/2£37.5012/1£65.00
Unibet
1/6£5.8513/2£37.5014/1£75.00
Ladbrokes
BEST2/11£5.906/1£35.0010/1£55.00
Coral
BEST2/11£5.906/1£35.0010/1£55.00
Bet Victor
3/20£5.757/1£40.0014/1£75.00
888sport
BEST2/11£5.906/1£35.0012/1£65.00
BoyleSports
1/6£5.8513/2£37.5014/1£75.00
Betway
1/6£5.85BEST15/2£42.5012/1£65.00
LeoVegas
BEST2/11£5.9013/2£37.5011/1£60.00
Betfred
1/6£5.8513/2£37.5014/1£75.00
BFS
3/20£5.75BEST15/2£42.50BEST15/1£80.00
Casumo
3/20£5.75BEST15/2£42.50BEST15/1£80.00
Grosvenor
3/20£5.75BEST15/2£42.50BEST15/1£80.00
LiveScore Bet
2/15£5.657/1£40.0014/1£75.00
Virgin Bet
2/15£5.657/1£40.0014/1£75.00
Betano
3/20£5.757/1£40.0014/1£75.00
18 bookmakers
Fulham vs Crystal Palace
Sat 5 Sept, 15:00
If I bet
£
Fulham
Draw
Crystal Palace
Sky Bet
5/4£11.259/4£16.2521/10£15.50
Paddy Power
5/4£11.2523/10£16.5021/10£15.50
William Hill
5/4£11.2523/10£16.502/1£15.00
Unibet
BEST27/20£11.7523/10£16.5021/10£15.50
Ladbrokes
6/5£11.0023/10£16.502/1£15.00
Coral
6/5£11.0023/10£16.502/1£15.00
Bet Victor
5/4£11.25BEST5/2£17.5021/10£15.50
888sport
5/4£11.2523/10£16.502/1£15.00
BoyleSports
13/10£11.5023/10£16.50BEST11/5£16.00
Betway
5/4£11.2512/5£17.0021/10£15.50
LeoVegas
13/10£11.5047/20£16.7541/20£15.25
Betfred
13/10£11.50BEST5/2£17.502/1£15.00
BFS
13/10£11.5012/5£17.00BEST11/5£16.00
Casumo
33/25£11.6012/5£17.0041/20£15.25
Grosvenor
33/25£11.6012/5£17.0041/20£15.25
LiveScore Bet
5/4£11.2523/10£16.5039/20£14.75
Virgin Bet
5/4£11.2523/10£16.5039/20£14.75
Betano
5/4£11.25BEST5/2£17.5021/10£15.50
18 bookmakers
View all live odds →

Betano — FAQs

Is Betano legit in the UK?+

Yes — Betano operates in the UK under a UK Gambling Commission licence, launched in 2024 through Kaizen Gaming's partnership with BV Group (the company behind BetVictor).

What are Betano Super Odds?+

Super Odds are heavily boosted prices on selected outcomes — a customer-acquisition tool Betano uses aggressively as a UK newcomer. They can offer genuine value, though stake limits usually apply.

Does Betano have the best odds?+

Not on everything — no bookmaker does. Across the 19 Premier League matches Betano is pricing right now, it held the best available price on 18% of outcomes, with a median margin of 7.41% — 10th tightest of the 18 UK bookmakers compared. That is why comparing per bet beats loyalty to one account.

Ready to bet with Betano?

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Visit Betano ↗

See how Betano ranks in our best UK betting sites list, or learn how to always get the best price.

See how Betano compares: vs Bet365

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