888sport

888sport Review

The sports arm of one of gambling's biggest names

Reviewed by Srini, former UK bookmaking industry · Updated 1 August 2026

★★★★★4/5
FootballHorse RacingTennis
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Key Facts

Founded2008
Min. Deposit£10
Mobile App✓ iOS & Android
Our Rating4/5
Known forAcca Boosts
LicenceUK Gambling Commission

About 888sport

888sport launched in 2008 as the sportsbook of 888 Holdings — now evoke plc, the group that also owns William Hill. It offers competitive football odds, regular acca boosts, and a solid all-round product backed by one of the industry's most established online operators.

✓ Pros

  • ✓Competitive football odds in our daily comparisons
  • ✓Regular acca boosts and price promotions
  • ✓Backed by evoke plc, a major listed operator
  • ✓Decent European football market depth
  • ✓Well-established online pedigree since 2008

✗ Cons

  • ✗Brand plays second fiddle to stablemate William Hill
  • ✗Racing product is unremarkable
  • ✗App is functional rather than class-leading

How competitive are 888sport’s odds?

Across the 20 Premier League matches 888sport is pricing right now, its median margin is 8.15% — 16th tightest of the 18 UK bookmakers in the same markets. It held the best available price on 8% of outcomes.

Measured live on Premier League match odds, the same market for every review so the rankings are comparable — a snapshot, not a season. Sample sizes are small and rankings move between rounds. Margin is how far a book's prices add up beyond a fair 100%; it is the bookmaker's built-in edge, not a prediction about any individual bet. Betting exchanges are excluded, and only bookmakers quoting the same set of outcomes are compared.

Current Odds on 888sport

Live events where 888sport is pricing, shown alongside the other UK bookmakers we compare.

Ipswich vs Liverpool
Today 20:00
If I bet
£
Ipswich
Draw
Liverpool
Sky Bet
5/1£30.004/1£25.004/9£7.20
Paddy Power
5/1£30.0015/4£23.754/9£7.20
William Hill
9/2£27.5019/5£24.004/9£7.20
Unibet
5/1£30.004/1£25.00BEST12/25£7.40
Ladbrokes
4/1£25.0019/5£24.00BEST12/25£7.40
Coral
4/1£25.0019/5£24.00BEST12/25£7.40
Bet Victor
5/1£30.004/1£25.009/20£7.25
888sport
9/2£27.5015/4£23.754/9£7.20
BoyleSports
5/1£30.0015/4£23.752/5£7.00
Betway
5/1£30.0015/4£23.759/20£7.25
LeoVegas
23/5£28.004/1£25.0047/100£7.35
Betfred
5/1£30.004/1£25.004/9£7.20
BFS
5/1£30.004/1£25.004/9£7.20
Casumo
BEST27/5£32.00BEST41/10£25.5043/100£7.15
Grosvenor
5/1£30.007/2£22.509/20£7.25
LiveScore Bet
5/1£30.0019/5£24.0019/50£6.90
Virgin Bet
51/10£30.5039/10£24.5021/50£7.10
Betano
5/1£30.004/1£25.009/20£7.25
18 bookmakers
Newcastle vs Bournemouth
Sat 5 Sept, 12:30
If I bet
£
Newcastle
Draw
Bournemouth
Sky Bet
21/20£10.255/2£17.509/4£16.25
Paddy Power
21/20£10.255/2£17.5023/10£16.50
William Hill
11/10£10.5013/5£18.0011/5£16.00
Unibet
11/10£10.5027/10£18.509/4£16.25
Ladbrokes
21/20£10.255/2£17.5019/10£14.50
Coral
11/10£10.5013/5£18.002/1£15.00
Bet Victor
11/10£10.50BEST11/4£18.7511/5£16.00
888sport
11/10£10.505/2£17.5011/5£16.00
BoyleSports
11/10£10.5013/5£18.0023/10£16.50
Betway
21/20£10.2513/5£18.009/4£16.25
LeoVegas
28/25£10.6053/20£18.2543/20£15.75
Betfred
23/20£10.75BEST11/4£18.7521/10£15.50
BFS
11/10£10.5013/5£18.00BEST12/5£17.00
Casumo
BEST117/100£10.85BEST11/4£18.7521/10£15.50
Grosvenor
BEST117/100£10.85BEST11/4£18.7521/10£15.50
LiveScore Bet
11/10£10.5051/20£17.7539/20£14.75
Virgin Bet
11/10£10.5051/20£17.7539/20£14.75
Betano
11/10£10.50BEST11/4£18.7511/5£16.00
18 bookmakers
Brentford vs Sunderland
Sat 5 Sept, 15:00
If I bet
£
Brentford
Draw
Sunderland
Sky Bet
8/13£8.1014/5£19.0017/4£26.25
Paddy Power
8/13£8.1014/5£19.00BEST9/2£27.50
William Hill
13/20£8.2514/5£19.004/1£25.00
Unibet
13/20£8.2529/10£19.5017/4£26.25
Ladbrokes
4/7£7.8514/5£19.004/1£25.00
Coral
4/7£7.8511/4£18.754/1£25.00
Bet Victor
61/100£8.05BEST3/1£20.0017/4£26.25
888sport
13/20£8.2514/5£19.004/1£25.00
BoyleSports
8/13£8.1014/5£19.004/1£25.00
Betway
61/100£8.0514/5£19.004/1£25.00
LeoVegas
16/25£8.2029/10£19.5021/5£26.00
Betfred
8/13£8.10BEST3/1£20.00BEST9/2£27.50
BFS
13/20£8.2529/10£19.50BEST9/2£27.50
Casumo
BEST4/6£8.3511/4£18.7522/5£27.00
Grosvenor
BEST4/6£8.3511/4£18.7522/5£27.00
LiveScore Bet
8/13£8.1013/5£18.0041/10£25.50
Virgin Bet
63/100£8.1513/5£18.0041/10£25.50
Betano
61/100£8.05BEST3/1£20.0017/4£26.25
18 bookmakers
Brighton vs Leeds
Sat 5 Sept, 15:00
If I bet
£
Brighton
Draw
Leeds
Sky Bet
19/20£9.7512/5£17.0011/4£18.75
Paddy Power
19/20£9.755/2£17.5011/4£18.75
William Hill
19/20£9.7512/5£17.0027/10£18.50
Unibet
BEST1/1£10.005/2£17.5011/4£18.75
Ladbrokes
19/20£9.7512/5£17.0013/5£18.00
Coral
19/20£9.7512/5£17.0013/5£18.00
Bet Victor
19/20£9.75BEST13/5£18.0011/4£18.75
888sport
19/20£9.7512/5£17.0027/10£18.50
BoyleSports
10/11£9.555/2£17.5011/4£18.75
Betway
19/20£9.75BEST13/5£18.0013/5£18.00
LeoVegas
19/20£9.7551/20£17.7511/4£18.75
Betfred
19/20£9.75BEST13/5£18.0011/4£18.75
BFS
19/20£9.755/2£17.5029/10£19.50
Casumo
23/25£9.6049/20£17.25BEST31/10£20.50
Grosvenor
23/25£9.6049/20£17.25BEST31/10£20.50
LiveScore Bet
87/100£9.3523/10£16.5029/10£19.50
Virgin Bet
87/100£9.3523/10£16.5029/10£19.50
Betano
19/20£9.75BEST13/5£18.0011/4£18.75
18 bookmakers
Man City vs Coventry
Sat 5 Sept, 15:00
If I bet
£
Man City
Draw
Coventry
Sky Bet
1/7£5.7013/2£37.5012/1£65.00
Paddy Power
1/7£5.707/1£40.0014/1£75.00
William Hill
BEST2/11£5.9013/2£37.5012/1£65.00
Unibet
1/6£5.8513/2£37.5014/1£75.00
Ladbrokes
BEST2/11£5.906/1£35.0010/1£55.00
Coral
1/6£5.856/1£35.0010/1£55.00
Bet Victor
3/20£5.757/1£40.0014/1£75.00
888sport
BEST2/11£5.906/1£35.0012/1£65.00
BoyleSports
1/6£5.8513/2£37.5014/1£75.00
Betway
1/6£5.85BEST15/2£42.5012/1£65.00
LeoVegas
BEST2/11£5.9013/2£37.5011/1£60.00
Betfred
1/6£5.8513/2£37.5014/1£75.00
BFS
3/20£5.75BEST15/2£42.50BEST15/1£80.00
Casumo
3/20£5.75BEST15/2£42.50BEST15/1£80.00
Grosvenor
3/20£5.75BEST15/2£42.50BEST15/1£80.00
LiveScore Bet
2/15£5.657/1£40.0014/1£75.00
Virgin Bet
2/15£5.657/1£40.0014/1£75.00
Betano
3/20£5.757/1£40.0014/1£75.00
18 bookmakers
Fulham vs Crystal Palace
Sat 5 Sept, 15:00
If I bet
£
Fulham
Draw
Crystal Palace
Sky Bet
5/4£11.259/4£16.2521/10£15.50
Paddy Power
5/4£11.2523/10£16.5021/10£15.50
William Hill
5/4£11.2523/10£16.502/1£15.00
Unibet
13/10£11.5023/10£16.5021/10£15.50
Ladbrokes
6/5£11.0021/10£15.5019/10£14.50
Coral
5/4£11.2511/5£16.002/1£15.00
Bet Victor
5/4£11.25BEST5/2£17.5021/10£15.50
888sport
5/4£11.2523/10£16.502/1£15.00
BoyleSports
5/4£11.2523/10£16.502/1£15.00
Betway
5/4£11.2512/5£17.0021/10£15.50
LeoVegas
13/10£11.5047/20£16.7541/20£15.25
Betfred
13/10£11.50BEST5/2£17.502/1£15.00
BFS
13/10£11.5012/5£17.00BEST11/5£16.00
Casumo
BEST33/25£11.6049/20£17.2541/20£15.25
Grosvenor
BEST33/25£11.6049/20£17.2541/20£15.25
LiveScore Bet
5/4£11.2523/10£16.5039/20£14.75
Virgin Bet
5/4£11.2523/10£16.5039/20£14.75
Betano
5/4£11.25BEST5/2£17.5021/10£15.50
18 bookmakers
View all live odds →

888sport — FAQs

Are 888sport and William Hill the same company?+

They share an owner — evoke plc (formerly 888 Holdings) bought William Hill's non-US business in 2022 — but run as separate brands with their own odds, apps and promotions.

Is 888sport safe?+

Yes — 888sport is licensed by the UK Gambling Commission and operated by evoke plc, a London-listed company with decades of online gambling history.

Does 888sport have the best odds?+

Not on everything — no bookmaker does. Across the 20 Premier League matches 888sport is pricing right now, it held the best available price on 8% of outcomes, with a median margin of 8.15% — 16th tightest of the 18 UK bookmakers compared. That is why comparing per bet beats loyalty to one account.

Ready to bet with 888sport?

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Visit 888sport ↗

See how 888sport ranks in our best UK betting sites list, or learn how to always get the best price.

See how 888sport compares: vs William Hill

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